CRM: Our system “talks” to your shop management software. We figure out exactly which customers need what service reminder and when it needs to be sent.
Based on specific factory maintenance schedules, our programs target actual customers and vehicles – based on ACTUAL odometer readings and driving habits of EACH customer. Communications are personalized, customizable, high quality (no cheap-looking cards or boring emails).
In addition, we have electronic CRM (eCRM), websites, and new customer programs to support your CRM marketing. Everything we do is tracked and you receive reports that show you exactly what is working and what can be tweaked or changed.
Call us or click here for more information, and we will explain it all.
Getting More from Your Franchise with CRM
Franchise shop owners understand the value of name brand recognition. Customers feel safe doing business with a name they recognize, and the collective advertising and market presence of large chains works to make your business stronger in the public eye. However, the big, corporate campaigns don’t often include the customized, personalized shop-to-customer communication that really builds individual customer loyalty to individual shops.
This is why so many large corporations and franchise chains endorse CustomerLink CRM for their shops. While corporate works on regional or national brand identity, CustomerLink works to make name recognition for you and your shop (or shops). It’s not just about delivering service reminders and “thank you” cards and many other things. We deliver YOUR message to YOUR customers. Communications are written to them, by name, from you, by name. References are to their actual vehicle, based on their actual mileage and unique driving habits (yes, we can determine how much they drive each month). CustomerLink CRM is personalized and it shows your customer you are paying attention to THEM.
If your customers see that your shop cares about them, they will care about your shop. It’s that simple.
How much does CRM cost?
CRM doesn’t “cost” anything when it’s done right. The typical CustomerLink customer sees an additional $54 in sales for every $1 spent on marketing. The profit from the service more than covers the cost of the marketing. Based on these averages, it works like this:
- Spend $0 on marketing, get $0 in extra business.
- Spend $1 on marketing, get $54 in extra business.
- Spend $100 on marketing, get $5,400 in extra business.
- Spend $1000 on marketing, get $54,000 in extra business.
The size of your customer database is really the only thing regulating how much your business can grow. And we can help you grow your database too. The program just builds and builds… so do your profits.
Maximizing Profit – Take Control
The more profit you make, the less pressure you have. Pretty simple. One way to grow profit is to make sure you’re doing the right mix of work. Waiting for tow trucks to roll in or customers to come sputtering into the parking lot is hit-or-miss. Take control.
By adding more maintenance work to your daily workload you can smooth out the ups and downs of business, adding profit all year round.
- Maintenance work can be planned ahead of time.
- Your customers can schedule appointments.
- You can order the parts the day before.
- Less experienced techs can do the work because it’s easier.
- It is the kind of work that usually doesn’t cause “comebacks.”
- It’s based on mileage, not on breaking down.
- It’s a reliable way to improve profit.
CustomerLink CRM can help you take control of your mix of maintenance. It can help you take control of the profitability of your shop.
More Maintenance Means More Routine Repairs
CustomerLink CRM is designed to balance out the mix of maintenance work your shop sees, but it’s not just preventive maintenance that will improve profits. More maintenance will help you find more repair opportunities. By seeing a customer more times each year you get to inspect the vehicle more times. You will make more service sales:
- more belts and hoses
- more brakes
- more lights and wipers
- more everything
Plus, finding those things BEFORE the customer has a breakdown saves them headaches too. You’re actually doing them a favor.
CRM is good for everyone
The bottom line is that CustomerLink CRM can help you make your business stronger. With more profit and a steady stream of work that arrives in an orderly fashion, schedulable and controlled, your headaches are reduced and, ultimately, you will have more time to do other things. Whether you need more time to focus on other areas of the business or just more time to go home and spend time with friends or family, a good CRM program will help you do just that.
It’s also good for everyone working at your shop. The simple reality is more work is more money for everyone. Enough work means not only job security, but also new jobs for more people in the community. Enough business coming in means improved success for the shop. When the shop does well, everyone working there does too. It may seem obvious, but sometimes businesses need a little prod to get them to take new steps that can move them to improvement and growth.
CRM done right is good for the customer. Nobody wants “car trouble.” The typical consumer doesn’t like bringing their car in for service. But they will, especially if they can plan it in advance. The fact is, they just don’t always think about it when they should. A consistent CRM program does that memory work for them… and it can do it for your shop.
