smrt™ Technology gives our customers huge advantages when it comes to getting new customers in the door, keeping more customers coming back, and supercharging your small business and auto repair marketing in a wide range of ways.

At its core, it works by gathering consumer data from over 150 sources and compiling that data into what we call “segments.” Then we take data from your shop management software (your customer base) and run it through our system, comparing your customers to the consumer segment data we have. From that comparison, we can generate demographic segment reports. These help you understand who your customers are, where they come from, and a whole host of things regarding lifestyles, ages, incomes, family sizes, interests, hobbies, education, buying preferences and more. The advantages stemming from this level of detail are many.

The first and most immediate is powering up your customer retention. With service reminder postcards and emails that reflect each individual customer in many personal and custom ways, your shop gets better results. When you’re looking for NEW customers, having this technology helps you target the highest value potential customers. We can match the consumer types identified by your demographic segment reports with Google mapping and location data to find the most profitable prospects living around your business. You only go after the best ones. Leave the bargain hunters to your competitors! And lastly, having this level of detail about your customers has broad marketing applications, beyond even the vast array of services we offer. You can use this information to make more informed buying decisions when it comes to radio, television, newspaper, and even whether or not to sponsor the local high school or college team.

That’s what smrt™ Technology does. It makes messaging for your shop that goes out to your customers with design that fits them based on the consumer segments they belong to. Your message has a better chance of standing out than anything else they see because your message isn’t just another generic marketing message. It’s highly targeted to their unique lifestyle and life stage. This is the exclusive advantage you get with CustomerLink. No other shop marketing company has it. Period.