Some of our customers insist that the most impressive use of smrt™ Technology is for getting new customers. We blow shop owners’ minds every day with this technology (and if you haven’t seen this demo, you should). Using the demographic “segment” reports we generate for your shop with our smrt Technology, we can tell who your most profitable customers are. This means you will know what consumer segments spend the most with you, come in the most often, and stay with you for the greatest number of years. In short, the high-value “best” customers. Then, using Google mapping and location data, we find other people who fit that consumer type living near your business. Those are the only customers we send your offers to.

Speaking of offers, another huge advantage of our New Customer Finder program is that you can make offers that will actually get results. Because we ONLY send to high-value “best” customers prospects, you don’t have to be cautious and make weak offers. When you are marketing blind (which is what happens if you send out bulk mail), you have to be careful what kind of offer you make or you’ll have every freeloader and coupon clipper on the planet showing up. They will take the great deal and be gone. You’ll never see them again because they’ll be hunting for someone else’s coupon for their next service. Those aren’t “customers,” and they aren’t worth marketing to.

However, when you target only the really high-value customers using smrt Technology and our New Customer Finder program, then you can afford to make really great offers, targeted offers meant to get response. We see a lot of shops giving away oil changes, and have even seen free front brake relines. If you have a high probability to get a really good customer who wants a shop they can trust and be loyal to, a shop where they and finally relax when it comes to thinking about their auto repair, that is a customer you want to respond. Giving that oil change away (if that’s the right choice for the consumer segment you are targeting) makes sense because it’s an investment. That is the difference that our smrt™ Technology provides.

And there’s no guesswork when it comes to results. You get accurate results tracking so you know exactly what’s happening. We provide you with reports showing who the recipients are, how many responded by phone, how many came in, and how much each of them spent. Even more interesting, we also track how much they spend as time goes on. We can show you over the course of time how valuable that customer becomes to you AFTER the initial visit, because that’s the point, to find new, long-term customers. That’s the point of targeted offers, and it’s why this cutting-edge new customer marketing is so incredible. You can only get it from CustomerLink.