Some of our customers insist that the most impressive use of smrt™ technology is for finding and getting new customers. We blow auto shop owners’ minds every day with this marketing technology (and if you haven’t seen this demo, you should). Using the demographic segment reports we generate for your shop with our smrt technology, we can tell who your most profitable customers are. This means you will know which kinds of customers spend the most with you, come in the most often, and stay with you for the greatest number of years. In short, the high-value “best” customers. Then, using Google mapping and location data, we find other people who fit that consumer type living near your business. Those are the only customers we send your advertising offers to.

Speaking of offers, another huge advantage of our New Customer Finder program is that you can make offers that will actually get results. (We’re so sure of it, we guarantee it. Ask for details.) Because we ONLY send to high-value “best” customers prospects, you don’t have to be cautious and make weak offers. When your auto repair marketing is blind (which is what happens if you send out bulk direct mail), you have to be careful what kind of offer you make or you’ll have every freeloader and coupon clipper on the planet showing up. They will take the great deal and be gone. You’ll never see them again because they’ll be hunting for someone else’s coupon for their next service. Those aren’t “customers,” and they aren’t worth marketing to.

However, when you target only the really high-value customers using smrt Technology and our New Customer Finder program, then you can afford to make really great offers, targeted offers meant to get response. We see a lot of shops giving away oil changes, and have even seen free front brake relines. If you have a high probability to get a really good customer who wants a shop they can trust and be loyal to, a shop where they can finally relax when it comes to thinking about their auto repair, marketing you send to them has to have extra oomph to get them to respond. Giving that oil change away (if that’s the right choice for the consumer segment you are targeting) makes sense because it’s an investment. That is the difference that our smrt™ technology provides.

And there’s no guesswork when it comes to results. You get accurate results tracking so you know exactly what’s happening. We can show you over the course of time how valuable that customer becomes to you after the initial visit. Because that’s the point: to find new, high-value customers and target your offers to them; and it’s why our new customer finder marketing is so incredible. And you can get it only from CustomerLink.