CustomerLink’s smrt™ marketing technology provides detailed customer analysis for owners of small businesses to take the guesswork out auto repair marketing and service industry marketing decisions. Using consumer details gathered from over 150 consumer data profiling sources, smrt technology tells shop owners who their specific customers really are in incredible detail. Report profiles are generated detailing customer types, how much each customer spends, how often they come in, where they come from, and where to find others like the best customers in that shop’s unique market and local service area.
With this information in hand, any auto repair marketing or service industry message – be it CustomerLink programs or any other marketing approach – can be created with shop owners having real knowledge in their hands. Individual pieces like direct mail or email marketing can be designed and sent based on who the end consumer is and what life-stage, income level, hobbies and interests will resonate on a personal level with each specific customer. Wider nets can be woven for new customer acquisition marketing too, campaigns that target a shop’s best prospective customers based on demographic facts not random zip code campaigns.
In short, with smrt marketing, shop owners will have more detail about their customers than they ever guessed possible and in a way that makes it very easy to take action for customer retention and new customer acquisition no matter what marketing company they are talking to. Smrt is smart marketing.
Knowledge is Power
It’s cliché, but “knowledge is power.” Knowing everything that can be known about customers’ vehicles and how to repair them is obviously critical to be a successful repair facility. What most shop owners don’t know is everything that can be known about the people who drive those cars. Just as Toyota parts tend not to work well on Saabs, nor Ford parts on Peugeots, so goes sending a marketing message to one personality type that is really better suited for someone else. It’s rather like the way people don’t typically speak to their grandmothers the same way they speak to their best friend – different people, different “voices.” To truly catch the attention of potential new or repeat customers, the highest probability for results comes from knowing who they are as unique, individual consumers and, from that knowledge, designing campaigns and choosing the right mix of marketing sources best suited to do the work.
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