CustomerLink Systems announced that Jim Bonfield has been promoted to Senior Vice President in charge of Business Planning and Development. In this role, Bonfield will oversee the sales and marketing divisions at CustomerLink as well as lead business development responsibilities, which include defining growth and product development strategies for CustomerLink and expanding the company’s Segment Marketing Research Technology (smrt™), referred to as “smrt Marketing.”
“Jim has deep customer lead generation, analytics and marketing experience,” said Mark Hockridge, CustomerLink founder and CEO. “His knowledge of interactive lead generation, predictive modeling and consumer demographics were vital in the development of our smrt Marketing Technology. We appreciate what he brings to the team.”
“Media and marketing channels are evolving faster than ever before – but the one constant is the customer. Knowing who they are and how and when to engage them will always matter. That is what CustomerLink can automate with Segment Marketing Research Technology,” said Jim Bonfield. “Whether it’s via another form of Facebook, a different kind of Google, or whatever comes next. It’s my job, and passion, to make sure that happens for our customers.”
Technology, communication and marketing have been the core of Bonfield’s career for years, starting with the creation of his first Internet-based business, The Online Movie Club, an events and social networking site purchased by McClatchy Newspapers in 1996. Two years later, he would serve as McClatchy’s only Online Business Development Manager at The Sacramento Bee. Since that time he has served in various executive and development roles at a number of marketing companies and advertising agencies and developed major accounts like Downtown Disney, Pebble Beach and California’s Travel and Tourism Bureau.
About CustomerLink Systems
CustomerLink is a marketing automation technology company established in early 2000, and located in Roseville, CA. Using consumer research and demographic technology in conjunction with satellite mapping, social media and other direct marketing services and technologies, CustomerLink and smrt Marketing help businesses grow and improve profitability through real-time consumer data and automated, multi-channel communications. CustomerLink has nearly 3,000 customers across North America.
