Today, CustomerLink Systems, Inc., a leading Application Service Provider (ASP) of Customer Relationship Management (CRM) and marketing services for the automotive services industry, announced the appointment of Mr. Randall Ferre as Vice President of Sales and Marketing.
“Randy brings a wealth of knowledge and experience to CustomerLink Systems. We couldn’t be more pleased to have him lead the largest department in our organization,” says Anthony Romano, Founder and Executive Vice President of Corporate Development.
Prior to joining CustomerLink, Randy served as Vice President of Marketing and Supply Chain Strategies for International Business Systems-US, the world’s leading enterprise-scale supply chain execution software vendor. “Along with Anthony Romano, Randy was a key contributor to the success of IBS in the US and even internationally,” says Kevin Beresford, Executive Vice President for IBS-US. Beresford continues, “I am confident their teamwork will produce extraordinary results as CustomerLink develops.”
Prior to Mr. Ferre’s 11-year career at IBS, he worked with other enterprise systems and served in several management positions within the automotive aftermarket industry.
Ferre says, “In this economy, there are many exciting opportunities for many people. As I considered my options, I was drawn to CustomerLink for several reasons. CustomerLink is in the hottest technology market (CRM), targeting the largest vertical services market – auto repair. While there is an oversupply of do-it-yourself CRM applications, no one in the CRM market is offering rich content and outsourcing services for small and medium-sized businesses in specific vertical industries. That is where CustomerLink has a unique and leading position.” Ferre continues, “My confidence in the founders’ ability to properly fund, attract top talent, go-tomarket, and deliver the goods, was also a major consideration in my decision to join CustomerLink.”
About CustomerLink Systems, Inc.
CustomerLink Systems, Inc. is a leading Application Service Provider (ASP) of Customer Relationship Management (CRM) and marketing services to the automotive service industry. CustomerLink leverages a proprietary database management platform to provide highly customized eMarketing and traditional direct marketing programs. These programs contribute to greater levels of customer retention, loyalty, and profitability.
