It’s no secret that these days people love finding deals online, and although you may be turned off by the idea of bringing in a coupon clipper, don’t forget that a good offer is still the best way to bring a new customer in, wow them with your service, and turn that one-time coupon shopper into a lifetime customer.
You have probably already been trying out some offers for your New Customer Finder mailer campaigns, but if you are currently using CustomerLink’s Automated Social Media, you should also consider creating online offers at no additional cost. These offers are blasted across the Internet using Facebook, Twitter and your CustomerLink review site and are engineered to go viral as we make it as easy as possible for anyone online to share the offer with their friends and online networks!
There are many situations where an online offer is the way to go. Online offers have the benefit of being free to send out (no mailing costs), and you get to benefit from the most powerful form of marketing, word of mouth. Your followers on Facebook and Twitter will share these offers with their friends, and people are much more likely to respond to recommendations from their friends than from a company they do not know.
Remember, before you build your offer, you have to be creative and possibly go out of your comfort zone to make an offer that people will WANT to share. Be an auto repair marketing guerrilla and don’t be afraid to make a bold offer to get people’s attention.
Here’s an offer that I used when making the instructional graphic below. The idea is that I’m expecting Thursday, May 24th, to be a slow day at the shop. Tell me what you think of it in the comments!
$50 Off Any Service. ONE DAY ONLY!
Be one of the first 5 customers to present this coupon on Thursday, May 24th, and receive $50 off any service over $150!
Anyone else who presents this on May 24th will receive an oil change for only $14.99!
Disclaimer: Not valid with any other offer. Must present coupon at time of service to receive the discount. Valid only if presented on May 24, 2012. Expires 05-24-2012.
Here’s How You Create Your Own Online Auto Repair Offer!
Want more auto repair marketing ideas? Get them free every month with the CustomerLink Marketing Manual.
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John,
I love this idea; however, I must be missing something because when I publish this offer it doe not put the coupon on Facebook or twitter.
Please help!
Oh no! We’ve passed your comment to our account management department and as I understand it, they are talking to you right now. Good luck!