So Facebook is now part of your automotive repair marketing strategy. Your shop is on Facebook. Great! What now?
One way to start capitalizing on your Facebook marketing efforts is to use your CustomerLink Facebook appointment scheduling app. Here are three easy ways to get the most out of this app.
Step 1: Ask for Likes
Anyone on Facebook can access your appointment scheduling app, but your Facebook fans are more likely to see and use it. Here are some easy ways to get more Facebook likes. This is the critical first step. You can also mention the scheduling app as a reason to like your shop; tell your customers that this will make it easy for them to schedule their next appointment…if they like your shop on Facebook, they can easily get to your appointment scheduling app any time and book online whenever they like!
Step 2: Tell Your Customers about It
Each of your customers is different, with their own unique qualities. Each of them has their own preferences for how to do business with your shop. Scheduling their shop visits is no different. To make it easy for them, let them know their options when you ring them up. Try something along the lines of, “Mr. Customer, we want to make it easy to do business with us, so next time your car needs service, of course you can drop by…or you can also schedule an appointment either by calling us or by visiting our website or Facebook page…whatever is easiest for you.” When you position it this way, it becomes an added value to your customer. From their perspective, what could be easier?
Step 3: Let Your Facebook Fans Know
You have some Facebook fans already, and you’re communicating with them periodically. Next time you post something, why not remind them how easy it is to book an appointment on your Facebook app and generate some business at the same time? Picture this Facebook status update, for example: “$20 off A/C service to the first 3 people who book an appointment on our Facebook app…Book your appointment now!”
Have you figured out other ways to use your CustomerLink Facebook appointment scheduling app? Tell us about it!