You know how sometimes you can say something to certain customers that makes perfect sense to you, but then they get that look on their faces that tells you they have no idea what you are talking about? Sometimes it only takes one word to lose them, like you say, “Strut,” and they are suddenly thinking about a certain way of walking rather than a suspension part. Well, we do that to our customers sometimes too. Not on purpose, but we sometimes assume people know what we mean when we talk about parts of our marketing programs in the same way some customers don’t necessarily know what you mean when you are talking about specific parts of their car. So, since we’ve had more than a few people ask us what the difference is between our “New Customer Finder” (NCF) program and our traditional customer retention marketing (CRM) program, I’ve decided to try to clarify. So here it goes: Continue reading ›