Testimonials

Dear CustomerLink Systems,

All can say is wow! I just read our March CustomerLink management report and I am astounded at the added sales volume your reminders generate for us every month. Even in the slower months like February and March, we saw an additional $51,548 and $71,076 from CustomerLink follow-up reminders. In the first quarter of the year every sales dollar is important, so thank you for these extra revenues that we may not have seen without the services of CustomerLink.

In February 2001 we learned about CustomerLink and signed on with a wait-and-see attitude. Before that we had always sent out our own LOF reminders but never had time to do a good job with the other mileage interval service reminders—they are so maddeningly model-specific with so many variables. Fortunately, this was no problem for your system and I am amazed at how effective these reminders have been for us. Highly individualized reminders like this are very persuasive and have great credibility with our customers, who seemingly just pick up the phone and schedule the services without a thought.

We work hard to maintain a professional image in our business so we're fussy about the appearance and message of any of our customer follow-up pieces. Your quality cards are on heavy card stock in full color and reflect very well on our business. CustomerLink people seem to care almost as much as I do about increasing our sales and meeting our customer expectations. The high quality of your service has only improved over the years, and those reminder cards just keep bringing our customers back in again and again. It's an important edge for independent service centers as we compete with new car dealers for customer loyalty.

The added bonus to all this good return business is your concise monthly report that shows me what I want to know about the effectiveness of the program. For example, the summaries let me see that 112 or 41% of our returning customers drive 1996-2001 vehicles, generating an average RO of $405, as compared with other age ranges. I can also see the number, percentage, revenue, and average RO for vehicles broken down by mileage ranges, makes and zip codes. It's not that I couldn't get this information from our own database, but your report just lands effortlessly on my desk as a part of the CustomerLink program. One less thing for me to do.

Thanks for your continued superior service, and for a business tool that I consider to be nothing short of irreplaceable.

Best personal regards,

Lynne Cardwell
CEO
Car Care Center

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Dear CustomerLink Systems,

I just wanted to take a minute to tell you how great I think the CustomerLink service is.  When we started I was unsure just how important reminders are. You told me to trust you and I did. Immediately, we had a great response; even though you told me it would take a few months.   

My customers called to tell me that they thought it was great that we cared enough to spend money to remind them. I think this good will between my customers and me is worth the price of your service. I think that my customers are A LOT less likely to leave me because I have gone the extra mile to take care of them. I am happy to say that the benefits don’t stop there.

As you said, many of my customers were unaware of the full range of services we offer.  Many of them were getting their tires at Les Schwab or getting the mechanical work done somewhere else. Now, they come to me for everything. This has really helped even out the ups and downs in my business. Also, they come to me when they should rather than when they think they should or when they breakdown. This means more frequency and more profitable jobs. Doing a factory scheduled maintenance that you schedule a week in advance is lot more profitable than dealing with a car that has broken down and gets towed in. Not to mention, the customers will be a lot happier.

Probably the best reason to use the CustomerLink service is because the responsibility to educate my customers about proper vehicle maintenance needs to rest with me.  I am their service provider and I want their business…why wouldn’t I tell them when to come in?   

Now that I see the full range of your mailings I know I could never do it as efficiently, accurately or cost effectively as CustomerLink.  Based on the response, I am making my money back at least 20 times over! These reminders need to be accurate, on time and consistent. The fact that yours go out ever day rather than me trying to batch hundreds at a time really helps. I would be swamped with phone calls if I did it once a month or even twice.    

Jeff thanks again for bringing this awesome service to me.  Also, if The Rudnick Group comes across any other good programs please let me know.

Sincerely,

Rob Albrecht
East Hill Tire Factory

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Dear CustomerLink Systems,

I have owned my business for 18 years and worked very hard to keep the doors open. I tried customer retention programs several times on my own and I must say it did OK until a mechanic quit or we got too busy. Then all of the sudden six or seven months had gone by and the whole thing was forgotten.

That is until I heard about CustomerLink in one of the CarQuest Auto Parts handouts. And as they say, "The rest is history". I had my best year ever! We more than doubled our sales and net profit just through your reminder system. I worked for a very busy dealership in both the shop and the office and knew the value of customer reminders. I searched many years to find a company that sends out reminders the way dealerships do, but could not find one, until you guys came along.

Over the years I paid lots of money, as I am sure many of my colleagues have, and never got my money's worth until trying CustomerLink.

I’d just like to thank you for keeping me in business. Without you, I would have closed my doors months ago.

Best regards,

Morty Ahmadi
President/Owner
Morty's Auto Care

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Dear CustomerLink Systems,

We want to express our thanks to you all at CustomerLink for your inventive services.  The feedback and results so far have been extraordinary. Our customers are very pleased to be receiving their reminders and we are receiving more calls each day to schedule appointments. Already, we can see how effective your services are. It has been a new surge in our business.

The scheduled maintenance reminders are generating work for our shop that is more profitable than the typical repair work that we see.  We have also been able to generate additional business from the lube and filter reminders.  Yesterday, one of our customers came in with one of the lube and filter reminders and ended up replacing belts, hoses, and the timing belt.

In the past, we wanted to put our customers on a program like this, but were just too tired at the end of the week to do this ourselves. It takes a lot off our minds to know that you have it all covered for us. “Thank you” again for such a professional job and we will certainly pass the word along to other shop owners.

Sincerely,

Greg Onasch
Owner
Auto Tech