Management Team

The CustomerLink team consists of professionals from a wide variety of disciplines including the automotive aftermarket, customer relations management, enterprise-scale technology, and marketing services. Our passion for and commitment to customer service, combined with our diverse professional experience make CustomerLink Systems an ideal partner for automotive service providers.

Mark Hockridge – Founder & CEO

Mark Hockridge founded CustomerLink Systems in 2000 and currently serves as the company’s CEO. He started his career with seven successful years at IBM where he managed the strategic sales direction for IBM software products within Fortune 500 companies. Mark first tested his entrepreneurial spirit in 1995 when he founded, developed and successfully sold a small business. Just prior to CustomerLink, Mark was responsible for the development and execution of several key business initiatives for an international supply chain and CRM software firm, International Business Systems (IBS). His family owns and operates a successful automotive repair facility in Sonora, CA and he is an automotive restoration enthusiast. Mark is a graduate of California State University, Sacramento.

Steve Liscinsky – Vice President, Information Systems & Technology

Steve Liscinsky is CustomerLink’s V.P. of Information Systems and Technology. He joined CustomerLink in 2000. Steve began his career in 1989 with Bearing Distributors Inc., a $300 million dollar distributor of bearings and power transmission products. In 1993, he was promoted and transferred to the corporate office where he became responsible for the training and implementation of the company's ERP system. Steve served as a business analyst and led the design and development of many critical business applications. In 1997, he joined International Business Systems (IBS) as a senior application consultant. During his tenure, Steve closed business worth over $20 million. He attended Southern Connecticut University and majored in business with a minor in psychology.

Jim Bonfield – Vice President, Business Development

Jim Bonfield is CustomerLink’s V.P. of Business Development, having come to CustomerLink in early 2009. Jim was one of Google's early AdWords Professionals program participants; was McClatchy Newspaper's only online business development manager; and was most recently VP of business development for Teledirect and InstantAdExpert. He has worked as agency interactive media director for accounts like Downtown Disney, Pebble Beach, California's Travel and Tourism, Raley's, Sutter Health and numerous smaller accounts including single location restaurants, retailers, and various home services. Jim also grew up in an automotive environment, being the son of an automotive repair and tire shop owner.

Shanna Chaney – Manager of Finance & Administration

Shanna joined CustomerLink in 2001 and currently serves as Manager of Finance and Administration. She brings over 10 years of experience in finance, human resource management and customer service. Prior to CustomerLink, Shanna worked for PCS Group, a privately held investment banking firm, Wells Fargo Bank and Starbucks. She attended American River College in Sacramento and is an active member of The Society of Human Resource Managers.

Joe Gibson – Director of Sales & Marketing

Joe Gibson joined CustomerLink in 2006 and currently serves as Director of Sales and Marketing. He has a B.S. in business management and has extensive experience in direct sales, sales management, and business development. His sales background includes automotive, manufacturing, print advertising, and enterprise software. Prior to joining CustomerLink, Joe spent 4 years at LexisNexis Examen selling legal billing software to Fortune 1000 companies and developing a successful inside sales department. In his free time, Joe enjoys playing softball and SCUBA diving.

Lesley Valim – Client Services Manager

Lesley Valim has over 13 years experience in the automotive aftermarket and currently serves as CustomerLink’s Client Services Manager where she oversees the customer service, graphics design, and data entry departments. Prior to joining CustomerLink in 2002, Lesley spent six years at Triad Systems (aka CCI/Triad) as a Service Dealer Trainer. Lesley was responsible for teaching automotive service center owners and technicians how to use all aspects of Triad’s shop management software applications. Lesley was directly involved in product design and testing, customer support, development of employee and customer help guides, and new employee training. She graduated from Heald Business College in Stockton, CA with a degree in computer applications. Lesley’s career focus has been on customer care and support.