Crazy guys in white lab coats running around showing off the new product pretty much describes how the CARS event went in Vegas last week. Our team, Mark, Jim, Joe, Steve B., Steve L. and Eric, wore lab coats as part of the promotion to help convey the scientific sense of our new technology.  They got a TON of people signed up for our “smrtest shop on the planet” contest (a year of free smrt marketing), and the activity on the website sign-up sheet has really taken off. (If you haven’t signed up… Um, what are you waiting for?)

The best part, besides releasing the latest and most advanced shop marketing technology available, was that we got to force our sales manager, Joe, to dress up in a lab coat. Joe is one of those serious, business-minded guys who is great at giving solid marketing advice and putting complicated deals together, but getting him to dress up like a mad scientist is a lot like giving a cat a cold water bath. So, as much fun as it was to roll out the new era of shop marketing and to announce our contest, in all honesty, the most fun was making Joe wear his scientist outfit. Frankly, he looked great and should consider moonlighting as a scientist someday.

Speaking of moons and lights, make sure you sign up for the year of free smrt marketing if you haven’t yet. Granted that has nothing to do with moons or lights, but it does have a lot to do with the chance to win some seriously advanced, demographically targeted marketing for your shop. The technology involved with this marketing can’t be done by any other company providing marketing services to the automotive service and repair industry, and whoever wins figures to see some significant car count improvements and profit increases FOR FREE.

To put it simply, this smrt marketing contest ain’t just about mailing postcards and sending emails out. This is a free shot at using consumer data pulled from over 150 sources coupled with our proven customer/vehicle specific marketing platform to profile and segment your customer pool. Those profiles will be used to guide the creation of marketing pieces that are based in real and solid demographic information that give every piece sent out a much higher chance of being read, registering and bringing customers back into your shop.

Plus, the winner will get free publicity for their shop via this blog, because we’re going to follow the process the whole way. Anyone curious about how well this new technology is working needs only to log in to this blog from time to time and they can keep up on how well the winner is doing. Unless of course you ARE the winner, in which case you will already know how well you are doing because you will be making the bank deposits for your store every night. For that to happen, you have to enter though.

Stay tuned for updates on how the contest is shaping up, and, in early December, the announcement of the winner, after which will begin the chronicling of their smrt success.

Enter to Win a Year of Free Smrt Marketing - click here.