CUSTOMERLINK CRM - Get More Customers and Keep Them

Customer relationship management (CRM) is not just about service reminders in the mail or through email. It is not just about websites or fancy technology. It is about taking much more control over the car count at your shop to even out seasonal ups-and-downs. It's about taking more control of the types of customers you see, bringing in more of the best kinds of customers and turning them into regular, repeat customers you see several times a year, year after year.

CRM is also about profit. It's about managing your customer database to get more out of your business, maximize service bay productivity, raise ticket-averages, and improve output per tech; it's about return on investment (ROI).

CustomerLink's Track Record of RESULTS

On average, CustomerLink customers see:

  • 22% response rate
  • ROI of $54 for every marketing $1 spent

 

CustomerLink - The Nuts & Bolts of What We Do

Building Loyalty Through Continuous Communication

  • Factory Maintenance Reminders
  • Oil Change Reminders
  • Customer Recovery Programs
  • Technician Recommended Services
  • Future Recommended Services
  • Customer Loyalty & Referral Cards
  • Product, Service, & Season Promotions
  • Quarterly Newsletters
  • Holiday Cards
  • Customer Appreciation
  • Customer Satisfaction Surveys & Reports
  • New Customer Acquisition
  • Extensive Results Reporting & Analysis
  • Full-Time Marketing Coach (dedicated to handling all of your communication needs)
  • Secure Real-Time Online Account Access via WebLink
  • Communications delivered via cards, letters, email & recorded voice

Anatomy of CustomerLink's Highly Successful Personalized & Customized Communication

You may choose unique coupons, logos, messages, images, & signatures for each customer communication program. This means you can customize every campaign to reach your objectives.

Personalize

Your customer's name | Your customer's vehicle | Vehicle license number | The mileage at their last service visit

Customize

  • Offer coupons specific to the service due
  • Deliver a message specific to your customer through text, coupons and call to action
  • Close with your personal signature

Promote Your Service Center

  • Present your full color service center logo
  • Show your certifications
  • Display vendor partner logos

Make It Easy for Your Customer to Contact You

Display your business hours, phone number and Web address

The Value of Personalization & Customization

  • Recipients prefer personalized communications by a ratio of 3:1 (Banta Corp).
  • Personalized programs, on average, improved printed marketing campaign response rates by 34% (CAP Ventures).
  • Using a dynamic mail piece with information from your database, printed in full color, increases response rate by 166.74% (Digital Printing Council).

CustomerLink is your 166.74% Answer!

Core Business Builders

Factory Maintenance, Oil Change Reminders and Customer Recovery Mailers

Scheduled maintenance is the cornerstone for building a successful business today and for being in business tomorrow. Annual vehicle revenue is the goal, not just today's invoice. Use these tools to bring your customers in regularly throughout the year.

Loyalty Builders

Thank You Cards, Satisfaction Surveys, Loyalty Cards and Holiday Cards

The key to customer development is communication. Communication only works when it is consistent. Use these tools between service visits to show your customers you value their business and to keep them committed to your service center.

Business Accelerators - Consumer Education

New Customer Acquisition, Customer Referral Cards, Seasonal Promotions and Quarterly Newsletters

In business, bringing in new customers is vital. CustomerLink helps you define whom to approach, purchases the mailing list, then produces and mails the communications targeting the kind of consumers you want to service. We can help you get referrals from your best customers, and we can help educate your customers about the value of maintenance with newsletters.

CustomerLink reminders are customer name and vehicle year, make, model, & mileage specific. Since we have access to the manufacturer recommended service schedules and we calculate mileage on each vehicle, we ensure the timely release of service-specific maintenance reminders ¡V exactly the kind of ¡§call-to-action¡¨ communications required to deliver results!

Management Report

Each month, CustomerLink provides you with a report summarizing the number of pieces mailed and your ROI from CustomerLink reminders. You get a recap of the vehicles you serviced that month by make, model, mileage, age range, and zip code. We also show you how many repeat customers returned and how many new customers were serviced in your shop.

Benchmark Report

CustomerLink's Benchmark Report takes a historical look at your business. You'll see a 13-month summary of repair order history, how often you service specific vehicles annually, what vehicle makes you've serviced, and which zip codes are providing most of your business.

WebLink - Secure Online Account Access

Review account information such as: month-to-date and year-to-date account activity, product settings and selections, database statistics, data load detail, and shop information. You can also view and activate/deactivate customers and vehicles as well as change customer information such as name and address. Maintain a steady flow of profitable business throughout the year by following the marketing calendar provided.
CustomerLink interfaces with most shop management software (SMS) applications.