CARS 2009 Exhibitor Theaters Provide Attendees with Free Education During Expo

Dallas — CARS 2009 attendees walking and shopping through the exhibits will benefit from free education presented by three industry-leaders during two full days of scheduled Exhibitor Theaters. To-date, Gates Corporation, Certified Transmission and CustomerLink are the confirmed exhibiting companies sponsoring the CARS 2009 Exhibitor Theaters on Thursday, November 5 and Friday, November 6. The upcoming Congress of Automotive Repair & Service (CARS) and the International Autobody Congress & Exposition (NACE) are sponsored by Automotive Service Association (ASA), are co-located at the Mandalay Bay Convention Center in Las Vegas, Nevada, November 4-7 and take place during the second annual Automotive Service & Repair Week (ASRW). Auto Glass Week is also co-located during ASRW and features exhibits, education and competitions for the auto glass professional.

The CARS 2009 Exhibitor Theaters have been designed for sponsoring exhibitors to lead their own education and training on the exhibit hall floor, free to all registered attendees. Sponsors will provide cutting edge information, instruction and hands-on demonstrations on their newest processes, products and technology.

CustomerLink kicks-off Exhibitor Theater 1 as Thursday’s sponsor. "So many shops out there make marketing decisions based on what they 'believe' or what they 'assume' about their customers," shared Jim Bonfield, VP of Business Development for CustomerLink Systems. "We want to change that thinking, get these business men and women away from generalized ideas about marketing and focused on looking at THEIR specific databases and THEIR actual, local customer pools. If we can show them the value of making marketing decisions based on real data and hard facts pertinent to their shops, we can make a difference for their bottom line."

Friday’s Exhibitor Theater 1 is sponsored by Certified Transmission. “Certified Transmission is excited to present a five part educational theater at CARS 2009. Topics include direct mail and internet marketing, tips for selling transmission services and remans, employee compensation, as well as the ever-popular topic of boosting profit," said Terry Cash, National Sales Director of Certified Transmission. "We certainly hope every attendee takes advantage of our five free sessions, taking our motto, ‘the job done right…at the right price,’ to heart and a whole new level!"

Sponsoring seven sessions in Exhibitor Theater 2 on both Thursday and Friday is Gates Corporation. Bobby Bassett, Gates’ N.A. Manager of Training states, “One out of five vehicles on the road needs a new belt. Our CARS theater presentation will help make sure you’re the one who installs it. Understanding new belt technology is good business. Timely belt and tensioner evaluation and replacement benefit your customers, your reputation and profitability. In just 25 minutes you’ll learn about ‘industry changing’ information from Gates that will increase your profits, eliminate comebacks as well as unneeded warranties."

For more information on CARS and the above sponsored Exhibitor Theaters, please visit www.CARSevent.com.

About the Events

CARS -- the premier event for automotive service professionals -- projects an estimated attendance of 2,000+ industry professionals, features a comprehensive educational Conference and Exposition of 40+ exhibiting companies. To exhibit at CARS 2009, call toll-free 866.704.8069 or 972.536.6399. For more CARS information, visit the CARS website at www.CARSevent.com.

NACE -- the world’s collision repair event -- annually draws an estimated attendance of 20,000+ industry professionals from around the globe, featuring a comprehensive educational Conference and Exposition of 350+ exhibiting companies. To exhibit at NACE 2009, call toll-free 888.529.1641 or 972.536.6316. For more NACE information, visit the NACE website at www.NACEexpo.com.

Online registration is now open and offers various package options starting at $200 and Expo registration for $10 until September 17th early cut-off. Attendees can access the online registration for each event via their independent websites (www.NACEexpo.com and www.CARSevent.com).

Online housing can be booked through www.HanleyWoodHousing.com, along with additional travel arrangements for airlines and rental cars.

For additional information, contact Hanley Wood Exhibitions at P.O. Box 612128, Dallas, Texas 75261-2128 or call toll-free 888.529.1641 or 972.536.6444.

About the Sponsor

The Automotive Service Association is the sponsor of ASRW, NACE and CARS. ASA is the largest international not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA advances professionalism and excellence in the automotive industry through education, legislative representation and member services. Its international membership base includes numerous affiliate, state and chapter groups from all segments of the industry. For additional information about ASA, go to www.ASAshop.org. ASRW, NACE and CARS are produced by Hanley Wood Exhibitions.

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ASRW PRESS CONTACT: Pamela Miller 888-529-1641 / 972-536-6318 www.NACEexpo.com www.CARSevent.com