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CustomerLink Celebrates 10 Years in Business
02-25-2010
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CustomerLink's Loyalty and Acquisition Marketing Technologies Get "SMRTER"
11-04-2009
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CustomerLink Recognized for Innovation and Job Creation
10-01-2009
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RepairPal Partners With CustomerLink to Deliver Auto Service Customers Through RepairPal's AppointmentsPlus Customer Acquisition Solution
07-23-2009
Acquiring new customers is essential to any business. Combined with a solid customer retention program, customer acquisition does not have to be painful – as many businesses expect it to be. Let CustomerLink help you define and refine your target market, segment or region of interest so that your next customer acquisition campaign is a success.
Acquisition – AQ
A customer acquisition mail campaign is designed to bring new business into your facility. We have variety of list types and list sources to generate just the right mailing campaign. We can pull lists in a variety of ways:
- By consumer
- By vehicle make & model (survey based)
- By fleet
- By zip code
- By mileage radius
- By household income
The message or offer(s) you create are completely customizable, and our marketing professionals are ready to make recommendations for you, providing you the benefit of years of experience to help formulate your campaign.
Cost Effectiveness – We Won’t Waste Your Money
The list we build for your acquisition campaign will be checked against your customer database so that your mail pieces don’t go to customers you already see. Plus, we’ve been doing this for years and our technology and experience mean that your acquisition pieces will go from concept to mail stream very rapidly.
If a list pull is very large, we can mail to everyone on the list, or we can split it up and mail in smaller segments over a period of time to accommodate the marketing budget your shop has in place.
New Movers AQ
Stay on top of your neighborhood with a New Movers acquisition campaign. CustomerLink can pull a list of consumers that have moved into your area and generate a mail campaign to welcome them to the neighborhood and to invite them into your facility. Let them know you are there!
As with our regular AQ mailers, you can customize the list, the message and offers you make for your New Movers mail campaign. You can do a one-time New Movers program, or you can have an ongoing program that sends mail out every month. The scope of your campaign is under your control.
Dealership Closures AQ
The closing of automotive dealerships is a reality in our present times. When a dealership closes, lots of people suddenly find themselves in need of someplace to take their vehicles for service and repair. We think those displaced customers should bring those vehicles to you.
CustomerLink can generate a targeted marketing campaign to reach out to those consumers most likely affected by the closing of a specific dealer or dealerships.
How specific? We know which dealerships have closed near you, and we have the ability to target consumers based on specific vehicle makes, models and year ranges within a pre-determined radius. This precisely focused approach reduces cost and greatly improves effectiveness by eliminating thousands of households that do not have the desired makes and models. We target the consumers with the highest likelihood of being affected by the closing of any given dealership.
Introducing smrt Acquisition – November 2009
In November of this year we will be unveiling the latest in acquisition marketing. Ten years ago, CustomerLink pioneered shop marketing for the aftermarket service and repair industry. Not only have we perfected it, we are about to give it a quantum leap. We are preparing the release of the most innovative, precise and powerful customer acquisition process the automotive service and repair industry has ever seen. Customer acquisition will never be the same.
