Category Archive for ‘Internet Marketing’ 
All Posts for Internet Marketing
3 EASY Ways to Get More Emails for your Email List
A shop owner asked me the other day… “How can I get more emails for my email list?” I asked why he wants them and what he’s already doing to get more emails now. He explained, “We’ll use them for customer reviews, and email promotions… My crew asks customers for their email addresses every time… We know it’s valuable. But customers don’t usually want to give them to us. So… How can we get more emails?”
As marketers, I think we can all relate to his desire. Getting more email addresses in your database means you have more customers you can quickly and cheaply contact via email. Don’t we all want that? But as consumers, I think we can also all relate to a customer’s reluctance to hand out their email address to everyone who asks. So how do you overcome that reluctance? First, you start by having a healthy relationship with your customers. No, they don’t have to be in love with you, but they do have to have to like you first. (Yes I said “like you” not “trust you”. More on that in another article.) Assuming your customers already like you to some extent, and they must since your business is working as well as it is, all you’ve got to do is learn what questions and objections are popping in to your customer’s minds when you ask for their email address, and learn how to pre-empt those. Then you’ll be well on your way to getting more email subscribers for your email list. Continue reading ›
Cars with Pet Names on Facebook: An Auto Repair Marketing Opportunity
Photographs are a big part of most people’s Facebook feeds. They post pictures of their kids, their cats and their dogs. The operative term here is their. Notice that it’s their kids and their pets. That’s simply because people like themselves. They live their lives, value what they value and they like to be noticed for it.
So here’s where YOUR auto repair online marketing opportunity comes in: Have you ever noticed that some people name their cars? Not everyone, but probably more than you think, because it’s not the sort of thing people will admit to right away. Especially not to an automotive repair professional, and even more so if they don’t know you very well. Continue reading ›
5 Fun Ways to Improve Your Auto Repair Social Media
If you read our earlier piece about “What You Don’t Know About Facebook Could Be Costing You,” then you know how important it is to not only have people who have liked your page, but to also have them engage with your posts from time to time. There’s a lot at stake when it comes to how many of your fans actually see your posts. Getting them to engage with your posts is critical. It helps increase the number of views you get, as well as how many of your fans’ friends see your posts. So, to help you increase engagement, which will in turn help you get the most out of Facebook as an auto repair online marketing tool, here are five fun and easy things you can do to get more likes, comments and shares on your posts (and don’t forget we gave you a really good one in that other article, so now you have six). Continue reading ›
What You Don’t Know About Facebook Could Be Costing You
Did you know that not everyone who likes your shop’s Facebook page sees everything that’s posted on it? It’s true, they don’t. In fact, the actual number of people who see a given post is more like 12-16%. This is not something many people are aware of.
Now, before you freak out, there are a few things you should know. First, there are ways to make that number better. Second, 16% is actually an amazing number if you think about what that represents. So, to start, let’s have a look at that second part. Continue reading ›
Bogus Blog Headlines are Bad for Business
I was on LinkedIn today and saw an article that really grabbed my attention. The title: “Why Being On the First Page of Google Can Be the Worst Thing For Your Business.” Everyone has been clamoring for years about how getting to the top of Google is one of the most important things you can do to grow your business. Entire companies, heck, industries, have sprung up with the sole purpose of getting your business to the top of search results. Now here is this author telling us we’ve got it all wrong and that we’re actually hurting our businesses! I’d better read that article right away… Continue reading ›
New Customers Will Pick Your Business Like I Picked My Pineapple
Your first thought when reading that was probably, “Huh?” But I can explain. It has to do with my cell phone, the Internet, and, I promise, it relates to your shop too. So, briefly, my pineapple:
I was at the grocery store and they had a nice display of pineapples. I wasn’t expecting to get a pineapple when I went, but they looked good and suddenly I wanted one. Suddenly, I was a customer with a “need.”
BUT which pineapple should I buy? I hardly ever eat pineapple, and I don’t really know anything about them. I have, on the other hand, bought plenty of fruits and vegetables, so I knew that there was probably some trick to picking a good one out of the bunch. Had there been a produce manager handy, I would have asked him or her, but in the age of cutbacks and marginal service at many stores, there wasn’t anyone around. So, I did what 79% of consumers do these days¹: I whipped out my smartphone to see what other people had to say. Continue reading ›
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