All Posts for Direct Mail Marketing
You get new customers into your auto shop all the time. You know what they look like and what they sound like. But let’s imagine for just a minute that you didn’t have enough new customers or, at least, that you wanted to get more new customers into your shop.
Well, if that were the case, then you might go out and get your shop a New Customer Finder campaign from CustomerLink. Or maybe you’d go all out and get yourself a Finder service bundle. If you did, you’d love being able to cherry pick the best new customers in your area and not waste money marketing to just anyone and everyone. (You’d love the $3 to $1 return on your investment…yadda yadda yadda). Anyway, back to the point of this blog, you’d also love this little feature called whisper notification. Continue reading ›
In a recent article of The Wall Street Journal, the practice of “Snail Mail” marketing was examined through interviews with companies that had cut off their direct mail hoping to save money. The journal spoke with several large companies who spend tens of thousands of dollars on marketing every year and asked them what was working and what wasn’t based on those decisions. The answers they got weren’t surprising to us here at CustomerLink, but they were still very interesting and important to think about.