All Posts for Automotive Marketing
We talk a lot about how important it is to your auto repair marketing to have a welcoming space for your customers. We’ve covered or at least mentioned the importance of how customers experience the time they spend in your showroom, waiting room, restrooms, the shop itself and even the parking lot. Regardless of what we write about, the general message is always the same, that in order to attract customers to your auto repair shop, things should be neat and tidy, and beyond that, inviting if possible. One way to make any space more inviting is by adding life; in particular, life of the green variety, a.k.a. plants.
People are put at ease by plants, and it’s a primal thing that goes beyond the fact that plants are pretty to look at and colorful and, almost as a side benefit, filter the air (especially the type of plant described in No. 4 below). Most people are aware of these things, if not consciously, at least on a subconscious level. And yet, there are lots and lots of shops out there that don’t have any plants in them at all. This is often because for many shop owners, it’s just too hard to keep plants alive.
It is a strange and nearly mystifying thing to discover that shop owners, often some of the most methodical and system-minded people on the entire planet, can’t keep plants alive. But it is very likely that a large part of that problem might be that these well-meaning people just aren’t trying the right kind of plants.
So here we are to help with another easy marketing idea for your automotive shop. Below is a list of six plant options for your business that can help you add some greenery to the scene. These plants can make your customers more comfortable, and make you more comfortable, and do so with an actual chance for continued success given that they might actually stay alive. So without further ado, here they are, six plants even you can’t kill: Continue reading ›
Previously, we ran a piece on Benjamin Franklin, applying some of his wisdom to the processes and experience of running an auto repair facility. His advice can be applied to shop management, personnel issues, and even to auto shop marketing. It’s amazing how well true genius endures the test of time. So, since the last one was so fun, here are just a few more tips from the colonial past, sent to us over the centuries by one of the smartest men who ever lived.
Shop owners know better than most people the value of understanding how something works. They know that before you can fix something, you need to have complete knowledge of what the component parts are and how each component part works, both by itself and as part of a system. When you understand how it all works together, then you are in a position to do something about it if it’s not performing as it should.
Procrastination is a common problem that affects the performance of the human machine. We all do it, whether we admit it or not. And procrastination is one of the nastiest things out there when it comes to keeping us from achieving goals. You could have the very best auto repair shop marketing campaigns in play, never having any problem with getting customers in the door. But you’ll have trouble turning those new customer marketing results into profits if you have a procrastination problem in your shop. Continue reading ›
Do you ever watch commercials on TV for something you buy and then see way better offers from other companies for what you are getting from your provider? Insurance is a good industry (or bad one?) for finding examples of this. The whole cable vs. satellite thing is another example. Cell phone service…don’t even get me started. These are all things we buy, and we get a good deal, or at least a good enough deal that we sign up for the program and then forget about it once the decision is made. At least for a while. Continue reading ›
Maybe it’s because they don’t like confrontation. Maybe it’s because they feel like it would be impolite. Maybe they just don’t want to have to work that hard to tell you what you should already know. Really, the reasons just don’t matter: Even if your customers don’t tell you these things, you should know they’re thinking them! So read and remember these 7 things and you’ll have a head start on keeping your auto repair customers coming back again and again.
I had to go to the dealer two days ago. I had little choice. Normally, I use a small local shop for all my auto service and repair, and I’ve been going to them for years. Everyone up front and probably half the guys in the back know me and my wife by name. My wife brings them a big tray of homemade cookies at Christmas every year. I give them autographed copies of my books. They never laugh at the stuff we ask, or the things we break on our cars, no matter how lame or stupid whatever happened was (even if it’s just us not knowing how to get out the stink of spilled milk). It’s a great shop. Probably a lot like yours.
However, my wife’s truck, an older Suburban, had some serious electrical issues and my shop (yes, I call them “my” shop in the same way I call my doctor “my” doctor and my dentist “my” dentist) Continue reading ›