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CustomerLink Celebrates 10 Years in Business
02-25-2010
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CustomerLink's Loyalty and Acquisition Marketing Technologies Get "SMRTER"
11-04-2009
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CustomerLink Recognized for Innovation and Job Creation
10-01-2009
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RepairPal Partners With CustomerLink to Deliver Auto Service Customers Through RepairPal's AppointmentsPlus Customer Acquisition Solution
07-23-2009
$49 to $1 - Great return on marketing that any shop would love
Mon, 07/26/2010 - 15:30 — jdaultonThe title says it all. Tuffy Auto Service Center in Clinton Township, MI is up to $42.92 in additional sales for every $1.00 being put into their smrt marketing program. If I didn't think I'd get in trouble for not doing anything back here in the marketing department, I'd just post those results and go mess around on Facebook or something. It's not like those results need extra writing from me to look good. Put a dollar in, get forty-two back out. How do I improve that story?
Don't Make Your Customers Do the Math
Wed, 06/30/2010 - 16:17 — jdaultonAnother month in the books for our contest winner, Tuffy Auto Service Center in Clinton Township, MI. Account Manager Ronni went over the numbers with Mark and Tom for last month, and they discussed tweaking the offer on the coupons going out to help facilitate continued growth. The original offer has been "$10 off of any service over $100." It clearly works, given the excellent returns the shop has been seeing, but we want to make sure we know what works best for them, because truly every shop is different. Despite all the things that make automotive service similar
If Someone Offered to Trade You $37.63 for a Single $1 Bill Would You Do It?
Thu, 05/20/2010 - 10:43 — jdaulton
You might hesitate at first, figuring there was some sort of trick or something, but once you figured out it was legitimate, you would take that trade. Who wouldn't? And here's the thing, not only would that be a great trade, returns like that (and higher) are totally possible. The Tuffy Auto Service Center in Clinton Township, MI has it happening right now. They're getting a $37.63 to $1 ROI after only three full months using smrt
Anyone on the Fence About smrt Marketing Needs a New Calculator.
Wed, 04/21/2010 - 15:53 — jdaulton
Two months in and the results are really taking off. In the first month, Tuffy Auto Service Center got back double what they spent (technically, they didn't actually spend "money" because we're covering the
Tuffy Auto Service Center is Up and Running
Wed, 03/17/2010 - 15:17 — jdaultonTuffy Auto Service Center is up and running now, and they've been mailing for a little over a month. They're seeing responses already and the program is still in its early phase. The initial analysis of their database has identified who their customers are, broken down by consumer segments. Just for fun, we can look at their largest segment by percentage.
And the Winner Is...
Fri, 01/22/2010 - 16:21 — jdaulton
The smrt-est shop on the planet winnerCongratulations to the Tuffy Auto Service Centers facility in Clinton Township, Michigan. This Tuffy Auto Service Center location, owned by Mark Cooper, is a five bay shop located roughly seventy miles northeast of Detroit. The shop has been there for twenty-two years, and Mark cooper has been at the helm for twelve. 2010 Begins their first year of smrt marketing.
Who Will the Winner Be?
Tue, 12/01/2009 - 15:47 — jdaultonWell, it was a crazy rollout month, and the activity around smrt was intense. The contest entries have all been gathered up now, and once we've contacted them, we'll post the name of the winning shop soon. We want to thank everyone who entered and all those who are showing so much interest in smrt. To be totally honest, a lot of work went into this product release over the last year, a ton over the last six months, so it was really, really nice to get the warm response and the level of interest we have received (and are still getting).
Mad Scientists Trying to Give Money Away?
Fri, 11/13/2009 - 15:24 — jdaultonCrazy guys in white lab coats running around showing off the new product pretty much describes how the CARS event went in Vegas last week. Our team, Mark, Jim, Joe, Steve B., Steve L. and Eric, wore lab coats as part of the promotion to help convey the scientific sense of our new technology. They got a TON of people signed up for our “smrtest shop on the planet” contest (a year of free smrt marketing), and the activity on the website sign-up sheet has really taken off.
