Our blog’s goal is to give great advice to our customers in the automotive service industry, and other service industries, on how intelligent marketing can help every mom-and-pop business (and some of the bigger guys) across the country compete with the mega box stores and huge corporations. At this time we are really focused on answering the question, “how does a business get new auto service customers?”
Auto Repair Marketing Blog
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How to Get More New Customers from Your Auto Repair Marketing
Before you start any auto repair marketing campaign, there are a few critical things you MUST do to get the most out of your auto repair advertising dollars.
These things are especially important to our customers who use our New Customer Finder for their auto repair marketing, but they’re just as essential for anyone who wants the best results from their auto repair marketing.
Here are four easy steps to get the most out of your campaign: Continue reading ›
Top Three Tips for Auto Shop Advertising
So you’re doing some auto shop advertising. While there are some tricks unique to automotive shop advertising, most of the things that work well for advertising in other industries also work very well for advertising for your auto shop. In less than five minutes, here are the top three.
How Do You Use QR Codes in Your Auto Shop Marketing?
More and more auto shops are using QR codes in their marketing and advertising. But why? What are those funny-looking squares good for?
Here are a few great reasons why QR codes are critical for creating the best auto shop marketing.
5 EASY Things You Can Do to Get More Facebook Likes
From time to time, we get business owners asking how they can get more people to “like” their Facebook pages. Recently we put an article in our newsletter on the topic (January 2012), and, given how well that article was received, I thought I’d share it for everyone. So, that said, here are a few very basic strategies that any shop can do, and that many aren’t doing yet. Think of these as the low-hanging fruit of Facebook strategies. Continue reading ›
What’s the Difference Between “New Customer Finder” and My “Regular” Customer Retention Program?
You know how sometimes you can say something to certain customers that makes perfect sense to you, but then they get that look on their faces that tells you they have no idea what you are talking about? Sometimes it only takes one word to lose them, like you say, “Strut,” and they are suddenly thinking about a certain way of walking rather than a suspension part. Well, we do that to our customers sometimes too. Not on purpose, but we sometimes assume people know what we mean when we talk about parts of our marketing programs in the same way some customers don’t necessarily know what you mean when you are talking about specific parts of their car. So, since we’ve had more than a few people ask us what the difference is between our “New Customer Finder” (NCF) program and our traditional customer retention marketing (CRM) program, I’ve decided to try to clarify. So here it goes: Continue reading ›