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CustomerLink is Joining Demandforce, an Intuit Company

I have some exciting news- CustomerLink is going to join Demandforce, an Intuit company.

We share a vision around our passion for small business success and have common roots in the automotive industry so today we are announcing our plans to join forces. Once the acquisition closes, CustomerLink and Demandforce will remain dedicated to small business success. It’s our priority to keep you more than satisfied as a customer.

With products like QuickBooks, TurboTax, and Demandforce, Intuit is one of todays most respected and innovative software companies. Once the acquisition is final, we will be positioned to bring even more value to partners and service providers, including dealers and parts distributors.

CustomerLink and Demandforce also share a special value; our customers always come first.  We are dedicated to helping automotive repair shops maintain their competitive edge. Separately, we’ve seen great success providing easy-to-use, online marketing solutions that help businesses acquire and retain customers. Together, that won’t change, it will only get better.

We plan to deliver best in class solutions combining Demandforce’s communications and reputation solutions with CustomerLink’s postcard system and analytics capabilities, all supported by Intuit’s trusted brand.

This is just the first step of a transition to an exciting future. I’m sure you’ll have questions and we‘ll tell you more along the way.

On a personal note, every day we wake up to serve our customers and help make them a little more successful – it’s been an absolute pleasure serving you and we look forward to supporting your continued success.

Thank you.

March 2014 Peak Performer

March’s Peak Performer: Bob Kuhn of Skyline Automotive

Bob Kuhn has spent nearly his entire life working with cars and “building successful staffs to service them.” He started at a young age by pumping gas at a local station and then worked almost 26 years for a nationally recognized tire retailer before opening his own shop in April 2001.
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Profiling Prospects for Small Business Marketing

What the NSA and the TSA Can Teach You About Email Marketing

With the recent disclosures about the NSA watching everyone, and the long-standing debate over the TSA profiling travelers at airports and the police profiling people on the streets, everyone is abundantly aware of the concept of profiling. In short, profiling is about studying people to try and identify how they’ll behave. And while some of that stuff is at the root of some politically hot topics (notice how quickly I avoid them here), when it comes to marketing, profiling is all about gathering data on your potential customers and then using it to help them find your business. And since, as a small business, you don’t have access to the data that governments get, you really want to use whatever access you can get. If you don’t, someone else will.

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Email Blasts for Small Business Marketing

How to Get the Most out of Your Email Blast

There’s an old acronym that reads as “KISS.” It stands for “Keep It Simple, Stupid.” That isn’t meant as an insult; it’s meant in a palm-to-your-forehead, “Oh, dang it, I’m doing this wrong,” kind of way. And the message is straight on point:  simplicity is often far, far better than complexity.

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CustomerLink Casino Night

Casino Benefit Night 2014

Casino Night 2014 is our first annual fundraising event for cancer research.

All proceeds go to Team in Training and the Leukemia and Lymphoma Society (TNT & LLS).

With your support, we will raise more than $25,000 for cancer research.

Buy tickets today and join us Friday, April 4th, from 6:00 to 10:00 PM.

Here’s what you can look forward to at this awesome event.

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Types of Email for Small Business Owners

3 Types of Email and the Value, Function, and Spamminess of Each

The world of small business marketing can sometimes feel like a whole universe of confusion to the newly initiated. Many people start up their small businesses and before they know it, after the initial dust settles and they begin to contemplate marketing, it all feels like it’s moving so fast. There are a zillion moving parts spinning around.

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