Most people hate writing. Not writers, obviously, but pretty much everyone else. And yet, in the modern business world, where so much success is dictated by how well a business presents itself online, writing matters: in particular, blogs. Writing and maintaining a good blog for your auto repair website really, really matters in the bigger scheme of things. Especially one that uses important keywords, industry terms and phrases that relate to what your business does and where it does it. Writing a blog for your business can really give your shop a big advantage because it can help you get more customers in for auto service.
Auto Repair Marketing Blog
One of the most important parts of a good search engine optimization (SEO) strategy is focusing on content. Content is the information on a website. For a very large number of shops, their auto repair website content consists of the name, address and phone number; hopefully, a few pictures of the shop and crew; a page describing shop services; maybe a page with the shop’s mission statement or history of how the business came about; and usually from there, it dwindles down to little else.
In keeping with another post where we discussed the search engine optimization (SEO) value of blogging as part of your auto repair online marketing, it only seemed fair to offer some tips on how to do that for those who would love to get some Google search engine power from blogging but don’t quite know where to start. I realize it seems easy for a guy like me who writes all day to just come out and say, “Hey, you guys, all you have to do is write a blog post once a month.” But for a lot of people, they’d rather go to the dentist and have a triple root canal with no Novocain than write a short article. They might even let the dentist do it with a chainsaw. However, it doesn’t have to be that bad. Here are a few things to make it a lot easier.
Maybe, but I doubt it.
If you’re like most people, unless the dollar off, or whatever the minor discount is, works out to be really easy to use—and doesn’t require keeping the coupon, or signing up for something, or filling something out, or some other standard game-playing device that goes on day after day after day in retail—you probably don’t jump at every small-to-meaningless discount that you see.
The economy is improving. Unemployment numbers are getting better as wars wind down, housing finds momentum and other sectors of the economy continue to grow. And while none of this is happening fast enough, and while you certainly can find news articles and websites out there that will argue about whether the economy is improving or not, the general consensus is that we are moving in the right direction. People are going back to work.
As they do, a number of things take place that affect you and your shop. The first and most obvious is that people have to get to their new jobs. For many, this means driving. The more people that are driving back and forth to work, the more vehicles are being used. That means more vehicles that will need service and repair. That’s a good thing.
Coupons are a great way to get loyal customers returning to your shop and prospects in the door. Think of a coupon as an opportunity to be creative, grab consumers’ attention and convince them to come to your shop instead of the other guy’s down the street. Here are three mistakes you could be making on your auto service reminders which may actually hurt your auto shop marketing instead of helping.