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Don't let your auto repair advertising be this self-centered!

Three Ways to Create Auto Repair Advertising That Works

by on May 16, 2012 (0) Comments

Auto repair advertising is just like any other kind of advertising–which is to say, it’s mostly ignored.

Today’s consumers are bombarded with sales pitches by everything from pizza parlors to cosmetic surgery clinics. Between the coupon books, telemarketing calls, direct mail, outdoor billboards, and radio–not to mention the vastness of the Internet–your prospective customers are in a state of constant marketing hyper-stimulation.

So, naturally, they’re going to tune you out…that is, until their air conditioning conks out. Then, suddenly, finding the right auto repair shop becomes Job One. But by that time, your ad has long been forgotten.

Needing help now, consumers aren’t digging through the wastebasket for last week’s coupon book, reaching for the Yellow Pages, or recalling an outdoor billboard. Instead, they’re turning to their laptops, tablets or smart phones.

Not to fear! Your advertising isn’t necessarily doomed from the get-go. Consider including these three tactics in your auto repair advertising:

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Automotive service marketing while you sleep

8 Ways to Do Automotive Service Marketing While You Sleep

by on May 09, 2012 (2) Comments

If you’re in the automotive service business, you’re probably neck-deep in marketing and advertising options. But you have a business to run, customers to take care of, employees to train, etc., etc. How do you cut through the clutter of dozens of marketing options and find the things that will give you the biggest bang for your buck?

Start with these 8 things that will market your business while you sleep (and while you fish, race, watch the game, or whatever else it is you’d rather be doing than spending time on marketing!).

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Stop wasting money on auto repair marketing!

5 Warning Signs That Your Auto Repair Marketing is Wasting Money

by on May 01, 2012 (0) Comments

So you’re doing marketing for your auto repair shop. You have more marketing and advertising options available now than any time in history. You have vendors practically beating down your door and calling you day and night promising the best auto repair marketing invention since sliced bread. Sound familiar?

A recent Borrell Associates study found that small and medium businesses use an average of 5 to 6 different kinds of advertising at the same time. A big group of you (13%) actually use 10 or more kinds of advertising at the same time…. That’s a lot of money invested in marketing and advertising. Of course I’m sure all of those different ads are working 100% perfectly, exceeding expectations on every campaign and delivering the kind of income that would make Bill Gates jealous…? Yeah, right!  In reality, the big reason auto repair shop owners and small business owners try so many kinds of marketing is that so much of it just doesn’t work. A lot of that money might as well go right down the drain.

Don’t let that happen to you! Learn the 5 warning signs that your marketing is wasting money.

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Targeted Auto Repair Marketing Image

7 Ways to Use smrt Technology for Your Auto Repair Marketing

by on Apr 24, 2012 (0) Comments

Today in marketing, two of the biggest buzz phrases going around are “customer engagement” and “relevant content.” What this means for you is that you need to communicate in meaningful ways in order to get, and keep, your customer’s loyalty. If you don’t provide content that speaks to him or, even worse, make a mistake by sending him the wrong message, he’ll never believe that you “get him” or that you care enough about him to handle his automotive service needs. And he certainly won’t be talking you up to his family and friends. If you want to consistently win and hang on to great customers, it’s essential to understand the importance of personalization in your auto shop marketing efforts. Continue reading ›

segment marketing research technology (smrt) logo

How Does smrt Deliver Better Auto Repair Marketing?

by on Apr 23, 2012 (0) Comments

To understand how valuable consumer data is for auto repair marketing, let’s look at an example of a big company using data for their marketing.

Did you hear about how Target figured out a teen girl was pregnant before her father did?

Essentially, Target used data about the things she bought and compared that to what their other customers bought. When she started buying products that suggested she might be pregnant (unscented lotion, vitamins, dietary supplements, etc.), Target made a smart prediction and started sending her coupons for baby items. (Read the full Forbes article here.)

While that might sound a little bit like Big Brother (and kind of unrelated to auto repair marketing!), it represents the future of smart, modern marketing. Information is power. Big companies know it and have been using customer data like this to make their marketing more effective for a long time.

This is what smrt™ technology is all about: leveling the playing field and bringing that kind of information and power to you, the small business owner. Information is power, and used properly, it delivers some of the best auto repair marketing.

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Auto Repair Marketing Opportunities

Auto Repair Marketing: New Stats Show Big Opportunities

by on Apr 17, 2012 (2) Comments

We do a lot of good old-fashioned research to help give your auto repair marketing a leg up on your competition. It’s time-consuming work, wading through pages and pages of reports, tables, charts and graphs, but it’s something we’re committed to, because it really helps us deliver the most out of your auto repair marketing.
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