• Increased shop revenues and per job profits (Loyal customers see value beyond price)



• Better use and measurability of marketing and advertising dollars (Quantify the return on relationship marketing)



• Reduced spending on customer acquisition (You already have them and they're telling their friends)



• Increased new car and customer count (Coming from existing loyal customer referrals)



• Strengthened position in the market place( If the customers are with you, they're not seeing the competition)



• Improved customer segmentation and profiling (Who are your most profitable customers?)



• Continuous customer feedback and insight (Meaningful customer communication)



• Streamlined business processes (Exposure to "best practices" in auto service)

Increased sales
(Likely to have additional or repeat service done by you)

Strengthened position
in the marketplace (If customers are with you, they're not with the competition)

Reduced marketing and advertising costs (You already have them and they're telling their friends)

Insulate yourself from price competition (Loyal customers are less likely to be lured away by price)