| Dear Walt: | |
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All I can say is wow! I just read our March CustomerLink management report and I am astounded at the added sales volume your reminders gererate for us every month. Even in the slower months like February and March, we saw an additional $51,548 and $71,076 from CustomerLink follow-up reminders. In the first quarter of the year every sales dollar is important, so thank you for these extra revenues that we may not have seen without the services of CustomerLink. In February 2001 we learned about CustomerLink and signed on with a wait-and-see attitude. Before that we had always sent out our own LOF reminders but never had time to do a good job with the other mileage interval service reminders - they are so maddeningly model-specific with so many variables. Fortunately, this was no problem for your system and I am amazed at how effective these reminders have been for us. Highly individualized reminders like this are very persuasive and have great credibility with our customers, who seemingly just pick up the phone and schedule the services without a thought. We work hard to maintain a professional image in our business so we're fussy about the appearance and message of any of our customer follow-up pieces. Your quality cards are on heavy card stock in full color and reflect very well on our business. CustomerLink people seem to care almost as mich as I do about increasing our sales and meeting our customer expectations. The high quality of your service has only improved over the years, and those reminder cards just keep bringing our customers back in again and again. It's an important edge for independent service centers as we compete with new car dealers for customer loyalty. The added bonus to all this good return business is your concise monthly report that shows me what I want to know about the effectiveness of the program. For example, the summaries let me see that 112 or 41% of our returning customers drive 1996-2001 vehicles, generating an average RO of $405, as compare with other age ranges. I can also see the number, percentage, revenue and average RO for vehicles broken down by mileage ranges, makes and zip codes. It's not that I couldn't get this information from our own database, but your report just lands effortlessly on my desk as a part of the CustomerLink program. One less thing for me to do. Thanks for your continued superior service, and for a business tool that I consider to be nothing short of irreplaceable. | |
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Best personal regards, |
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| Dear CustomerLink Systems, |
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We want to express our thanks to you all at CustomerLink for your inventive services. The feedback and results so far have been extraordinary. Our customers are very pleased to be receiving their reminders and we are receiving more calls each day to schedule appointments. Already, we can see how effective your services are. It has been a new surge in our business. The scheduled maintenance reminders are generating work for our shop that is more profitable than the typical repair work that we see. We have also been able to generate additional business from the lube and filter reminders. Yesterday, one of our customers came in with one of the lube and filter reminders and ended up replacing belts, hoses, and the timing belt. In the past, we have wanted to put our customers on a program like this, but were just too tired at the end of the week to do this ourselves. It takes a lot off our minds to know that you have it all covered for us. "Thank you" again for such a professional job and we will certainly pass the word along to other shop owners. | |
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Sincerely, |
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| December 2, 2002 Dear Gary: |
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I just wanted to write to tell you how pleased I am with the results I'm seeing from the CustomerLink service. We're a family business and have been around for 35 years. I work hard to take excellent care of my customers and my employees and have been successful doing both for a long time. We used to send reminder notices ourselves but the job got too big and I knew this wasn't my area of expertise. So, I started using CustomerLink in August 2002. I've been amazed by the results! In September, 186 people came back as a result of the August mailing and the repair order total from those people alone was $21,380. I spent $575 dollars and got $21,000 in return. Wow! Then in October a similar thing happened. I spent about $710 on reminder notices, 285 people came in as a result, and I earned $30,295. We offer a great service at a fair price but have never had results like this. I really appreciate getting the management reports each month with the breakdown by vehicle year, make, and mileage because they help me better understand the business. It's always been my goal to work on the business rather than in it. Our customers appreciate the reminders and I've noticed that many people seem more receptive to our recommendations and more inclined to maintain their cars since we started using CustomerLink. As I said, we did very well prior to using CustomerLink but your services have been a perfect complement to our business. I also appreciate your help getting my mail pieces just perfect, too. Your customer service has been excellent! | |
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Sincerely, |
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| Dear Mike: |
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I wanted to write to you and your company to say thank you for all you do. Our shop has been in business since 1985 and I have tried to communicate with our customers for years by sending thank you and reminder letters. As you know, staying on top of this type of communication can be extremely difficult in busy times and often falls by the way side. Since signing on with CustomerLink, we have seen a more consistent flow of customers and a high percentage of "first timers' have been returning also. Because CustomerLink does the communicating for me, I am able to concentrate on other areas of the business as well as on my family During the tragic events of September, and the slow down in America throughout the fall, we have really seen your services put to the test. Our shop continues to have a steady flow of customers, all of which come in as a result of reminder postcards or thank you letters that are sent by CustomerLink. Through this tough time, we have really seen the benefits of the CustomerLink commication servicices. Thank you once again; we appreciate the professionalism of your staff and products as well as the ease of using your services. | |
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Sincerely, |
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