What can I expect as a return on investment?

CRM programs work! The dealer network has been using Customer Relationship Management (CRM) programs for the past ten years and reports for every $1.00 spent they see an additional $6.00 to $10.00 in revenue.

How much does the CustomerLink service cost?

CustomerLink services are a fraction of the cost of yellow page advertisements and value pack coupons and far less expensive than trying to do it yourself.  The cost per month is relative to the number of cars you see, repair orders you write, and which CustomerLink services you choose to use. Give us a call and one of our representatives can help you determine which programs best meet your needs.

Why do shops need the CustomerLink service?

The CustomerLink programs have many benefits for the busy shop:

• Scheduled maintenance service is highly profitable
• Scheduling service work balances work flow and increases off-season car count
• Busy professionals and commuters need help managing the life cycle of their cars
• Preventative maintenance can help reduce the need for emergency repair work and increase customer satisfaction.

How can sending a Thank You, Service Reminder, or Survey benefit my shop?

Regular correspondence with existing customers is an effective method of improving customer satisfaction and creating loyalty.

• Thank You Cards and Letters -- Industry experts agree that in order to establish and maintain good relationships with customers, they must feel appreciated. Thank you correspondence is a great way to improve both customer relations and your shop's image.
• Service Reminders --The  dealer network has proven that repeat customers are 38% more profitable than new customers. Regularly scheduled maintenance service work keeps shop productivity and profitability at its highest level, while helping to manage the life cycle of the car for the vehicle owner.
• Surveys -- The key to managing a successful business is having a clear understanding of your strengths and weaknesses. CustomerLink surveys and reports help identify those strengths and weaknesses, and provide categorized feedback that directs attention to those areas that need improvement.

Is CustomerLink a software program that requires a lot of training and effort on the part of my shop?

No. CustomerLink is a service.  CustomerLink does all the customer communication and reporting so you can spend your time doing what you do best: working on cars and generating revenue.

Do I need a shop software program to implement your program?

No, CustomerLink programs work even if you are not using shop software today.