CustomerLink and ALLDATA Enter Strategic Alliance
09/12/2000

Roseville, CA (September 12, 2000) Today, CustomerLink Systems, Inc., a leading Application Service Provider (ASP) of Customer Relationship Management (CRM) and marketing services for the automotive services industry, announced their alliance with ALLDATA LLC. ALLDATA is the worldwide market leader in providing electronic diagnostic, repair and estimating information to the professional automotive service industry.

Customer Link's programs assist automotive service providers in developing and maintaining customer loyalty. This relationship gives CustomerLink access to electronic vehicle service and maintenance schedules for over 20,000 vehicles. These schedules will be used by CustomerLink to deliver ongoing and highly personalized reminders to consumers on behalf of specific automotive service providers. This communication significantly increases the probability that consumers will return to that particular service provider several times a year for recommended service and maintenance.

"The exclusive relationship with ALLDATA allows us to deliver very targeted database marketing programs for automotive service providers with incredible levels of personalization and accuracy for their customers", said Kirk Olson, president and CEO of CustomerLink "Without utilizing the ALLDATA information, it would be like a doctor's office recommending a visit without a specific reason or medical problem".

In addition to providing the use of their comprehensive vehicle maintenance and service bulletin database, ALLDATA will promote the CustomerLink offerings to both new prospects and their existing customer base of over 30,000 automotive repair shops. "ALLDATA has an outstanding direct sales force of over 100 professionals. Having this group act as a channel for the CustomerLink portfolio of products provides tremendous leverage and speed to the marketplace," commented Anthony Romano, Executive Vice President of CustomerLink "We've carefully built our CRM backbone and technology infrastructure to accommodate the growth opportunities a channel partner like ALLDATA will bring."

Customer Link's Customer Relationship Management (CRM) System and proprietary database marketing platform allows service providers to proactively communicate with their customers at programmed intervals with reminders for routine maintenance such as oil changes, tire rotations, and tune-ups as well as provides them with an opportunity to send surveys, thank you letters, and information regarding specials and promotions.

"CustomerLink has recognized a vital service the automotive aftermarket has lacked for a very long time providing a regular communication channel between vehicle owners and their professional service providers," said Brett Easley, President, Customer Satisfaction, ALLDATA. "The automotive information provided by ALLDATA, combined with CustomerLink's Customer Relationship Management System is an effective method of helping educate consumers about their repair issues."

About CustomerLink Systems, Inc.

CustomerLink Systems, Inc. is a leading Application Service Provider (ASP) of Customer Relationship Management (CRM) and marketing services to small and medium sized businesses across fragmented industries. CustomerLink leverages a proprietary database management platform to provide highly customized eMarketing and traditional direct marketing programs. These programs contribute to greater levels of customer retention, loyalty, and profitability.

About ALLDATA

ALLDATA is the leading provider of Electronic Diagnostic, Repair and Estimating Information to the Professional Automotive Service Industry.  ALLDATA's information includes diagnostic and repair articles, factory technical service bulletin pages, and illustrations including Original Equipment wiring diagrams that improve the efficiency of automotive repair shop owners, service writers and technicians.

Media Contacts:

Jill Stenson, CustomerLink Systems, Inc.
3009 Douglas Blvd., Suite 300
Roseville, CA 95661
888-942-5448 x 107
jstenson@customerlink.com
www.customerlink.com

Randy Ferre, CustomerLink Systems, Inc.
3009 Douglas Blvd., Suite 300
Roseville, CA 95661
916-781-4344
rferre@customerlink.com
www.customerlink.com

ALLDATA Contact
Dann Trujillo
800/829-8727 x3358
pr@alldata.com
www.alldata.com